AdminSakkie – | Get Customers Online | Web Design | Internet Marketing | Training | Investment We are Passionate about Scaling your Business... Tue, 01 Feb 2022 14:00:36 +0000 en-US hourly 1 AdminSakkie – | Get Customers Online | Web Design | Internet Marketing | Training | Investment 32 32 How much are Super Bowl halftime performers paid and is it worth it? Tue, 01 Feb 2022 14:00:36 +0000
  • The Super Bowl halftime show sent out a casting call for hundreds of unpaid dancers.
  • Experienced dancers say unpaid work for exposure is common in the industry.
  • Exposure gigs contribute to systemic inequity within the arts and entertainment, an expert said.

Each year, the Super Bowl draws 100 million viewers to their TV screens for a national broadcast that generates hundreds of millions of dollars in ad revenue — an estimated $545 million in 2021.  

So when the Los Angeles dancer Melany Centeno received a casting-call email for the Super Bowl, she said she was disturbed to learn the splashy halftime show was recruiting unpaid dancers. The coordinator’s email, which was forwarded to her by an acquaintance, touted the volunteer position as a once-in-a-lifetime opportunity to be seen in front of millions. 

But no amount of exposure is worth the 72 hours of rehearsal and performance time that should pay at least $3,000, she said, an estimate she determined based on her experience.

“That’s an insult to someone who has been professionally dancing for 10 plus years,” she said. 

Meanwhile, Taja Riley, a dancer who performed alongside Jennifer Lopez and Beyoncé in two previous Super Bowl halftime shows, criticized the event in a viral Instagram post, saying it was seeking “predominantly African-American movers” for the unpaid positions.

“If you’re going to be supporting Black, you need to be paying Black,” Riley told Insider, adding that the entertainment industry had shifted its focus to highlight Black artists without giving them the same level of respect: “They’re finally utilizing us, but they’re still exploiting us.” 

Following the backlash, the Super Bowl said “no professional dancers will be asked to work for free,” according to a statement from SAG-AFTRA, a union that represents more than 160,000 performers and entertainers. 

That concession doesn’t cover nonunion dancers and students who may still volunteer for the show. The NFL, which organizes the event, did not respond to Insider’s request for comment. 

It’s not only the Super Bowl that has sought free work from fresh talent eager for the spotlight. America’s exposure economy has been a standard for thousands of performers and creatives who work for free or low wages in exchange for opportunities that might lead to industry connections, professional creatives and experts told Insider.

Exposure economy undercuts the early-career artist

Beyonce performs during the Super Bowl Halftime Show along with a group of dancers.

Beyoncé during the Super Bowl halftime show in 2016.

Thearon W. Henderson/Getty

Gigs for exposure, such as unpaid internships, film shoots, and performances, are a part of greater systemic inequity within the arts that most often benefits those who can afford to work for free in a saturated market, Lily Hung, the director of career development at New York University’s Tisch School of the Arts, said. 

“For all the people who say no, there’s going to be somebody who says yes,” she said, adding that people who take unpaid positions undercut the pay potential for early-career artists, which results in more people who ultimately give up their craft.

“You can’t pay the bills with exposure,” Lia-Shea Tillett, a dancer and actress who stopped taking unpaid gigs after getting injured during an audition last year, said. “You’re consistently putting such a strain on your body and mind.”

Every job comes at a cost. While dancers often work as independent contractors, Riley considers herself a business because she fills multiple roles — she often covers her own food and transportation, pays to get her hair done, does her own makeup, and styles her own wardrobe.

“Either you’re not being paid well, or you’re not being paid at all,” she said.

Riley is surveying any dancers who have performed at past Super Bowls to raise awareness. From the musicians and choreographers to the

advertising companies

, she said everyone in the entertainment industry needed to get on the same page to truly value dancers and performers.

“You can be very grateful for the opportunity, but you can also ask for respect in that same opportunity,” she said. 

If you volunteered as a dancer for the Super Bowl halftime show in 2022 or previous years and would like to share your story with Insider, contact this reporter at

]]> 0
New York Times buys Wordle amid gaming expansion Tue, 01 Feb 2022 14:00:33 +0000
  • The New York Times acquired hit puzzle game Wordle for a low seven-figure sum, it said Monday.
  • NYT Games GM Jonathan Knight said Wordle fits into its Games subscription growth strategy.
  • Wordle will be kept free for now and used to promote other Times games, Knight said.

On January 3, The New York Times published its first story about Wordle, the increasingly popular word puzzle game created by Brooklyn-based software engineer Josh Wardle.

“I think people kind of appreciate that there’s this thing online that’s just fun,” Wardle told the New York Times reporter. Jonathan Knight, the general manager of games at The New York Times, agreed.

After the story was published, Knight quickly reached out to Wardle to gauge his future plans for Wordle, starting a dialogue that led to the newspaper acquiring the game for a sum “in the low seven figures,” the Times announced Monday.

Pared down in its presentation, simple to play, and a shareable status symbol on social media, Wordle gelled with the three pillars of The Times’ gaming philosophy, Knight told Insider. A game should feel human-made. Playing it is time well spent. And the game is “smart-fun.”

More than that, though, Wordle helps The Times on a core business goal — building out its offering of non-news products, from the NYT Cooking app to its Wirecutter reviews site to the paper’s recent $550 million acquisition of sports publisher The Athletic, to better attract new audiences. The paper last reported it had 8.4 million subscribers overall and it aims to grow to 10 million by 2025.

Games, which The Times also offers as a separate subscription or part of a more robust bundle, is central to that strategy. The paper recently said that it had accumulated 1 million subscriptions for the standalone Games product.

“We have a big ambition to grow our Games audience, and we see it as a really big opportunity,” said Knight, a former Zynga and Electronic Arts executive. “Games are a diversion from news, and the news can be brutal sometimes.”

Jonathan Knight, general manager of games at The New York Times

Jonathan Knight, general manager of games at The New York Times.

The New York Times

Puzzles have served as a diversion from dire headlines for Times readers since 1942, when the paper launched its iconic crossword during World War II. As the Times beefed up its digital presence, it expanded with a “Mini” crossword in 2014, followed by a number of other games, like Spelling Bee and Tiles. The paper said its games were played more than 500 million times last year.

Dan Beasley, cofounder of games studio Viker, said that word games are one of the most competitive categories in mobile. But many games feel heavy on advertisements or in-app purchases, providing an advantage for subscription-based publishers like The Times that can produce games without the clutter.

“The ability to think of these games editorially, so you can kind of tie it into moments of the year — that gives them quite a competitive advantage in the sector,” Beasley added.

The Wordle acquisition comes as M&A activity in the gaming industry heats up, including huge deals like Microsoft’s $69 billion takeover of Activision Blizzard, Take-Two’s $13 billion acquisition of Zynga, and Sony announcing plans to buy “Destiny” and “Halo” developer Bungie for $3.6 billion.

On the smaller, puzzle-game scale, Knight said The Times could make more acquisitions in the future, but the paper wants to be thoughtful in its approach. Its Games team, which includes editorial employees, engineers, product designers, and data analysts, prototypes new games internally.

Knight said that the Times’ overall goal was to become the “essential subscription service,” which means offering an array of products. While the Wordle deal is the paper’s first Games acquisition, “I think we have been on the lookout for opportunities to make games a bigger part of what we’re doing at the Times,” he said.

Media analyst Douglas McCabe said there has been a resurgence of simple and satisfying word puzzles, long the bread-and-butter of print newspapers. “On the one hand, all the talk and hype around the internet generally is around Web 3.0 and the metaverse, really immersive digital experiences,” he said. “But simultaneously there is a kind of nostalgic love of quite simple products and interactions” like Wordle.

For now, Knight said that Wordle, where players have six attempts to guess a daily five-letter word, will be kept free. The Times is “committed to continuing what makes this game magical,” he said, but the paper does plan to find ways to introduce its existing games to the Wordle community, which has millions of daily players, according to the Times.

Knight acknowledged that Wordle, which was featured in last week’s cold open on “Saturday Night Live,” will come down a bit from its viral moment. Gaming crazes come and go— like the Pokémon Go phenomenon in 2016 and the flameout of live game show app HQ Trivia a few years later — but Knight believes Wordle will have staying power.

“I think many people will be obsessed with Wordle a year from now, and many people will play it for most of the rest of their lives,” Knight said. “It’s too good.”

]]> 0
3 Steps to Start Making Money Online – The FREE Expert Guide to Get STARTED FOR FREE Fri, 23 Aug 2019 13:57:36 +0000 3 Steps to Start Making Money Online – The FREE Expert Guide to Get STARTED FOR FREE Read More »


Dear Entrepreneur,

It is a Great Privilege to share this wonderful opportunity with you. 
Many have lost money online, some of you have vowed never to 
Invest in anything online anymore! 
I was in Your SHOES!

I made money and I lost money, lost integrity and cried woes.
BUT I Learnt the HARDWAY and summed up my experiences below:
For you to REALLY REALLY make money online, there are three keys to it. 

3 Secret CODE You MUST Crack:

1. FIND A HOT DEMAND PRODUCT – many are buying what they love and thinking everyone will love it as well. Capital NO…we all have various taste and needs per time. Products can be physical, digital etc. From further review and finding, Nigerians are now waking up to the need for Digital products – eBooks, videos, slides, can be packaged and purchased via the Internet. Do you know there is an affiliate platform built by a Nigerian loaded with 25+ Digital products that pays up to 50-60% weekly commission per sale? Click Here to Access it for FREE…

2. LOCATE AN AUDIENCE THAT NEEDS THE PRODUCT – Internet has revolutionized business and commerce over the years. Your target audience is seeking for your products online. Ability to locate them by age, gender, interest, location, with a shoe-string budget with the right message is a crucial skill you need to develop and learn to deploy for any product – physical or digital. Here is a shocker, all this training is packaged in the 72 Hours Income Generator – Affiliate Marketing Training Program authored by our Amiable Oga Mr. Toyin Omotosho…Click Here >>

3. BUILD POTENTIAL CUSTOMERS LISTS AND SHOW THEM THE PRODUCT – in the marketing world, every viable business must consistently collect potential customer’s lists. i.e. using a FUNNEL.

A funnel is a tested online system that enables a product owner/marketer to offer a lead magnet (bribe) in order to get the potential customers data such as (firstname, email & phone number) before showing them the product.

With the process, the marketer is able to pitch his/her product over and over again to the potential customer.

In summary, the 3 Secret CODE above is the SKILL You need to ACQUIRE for you to Start Making 5-6 Figures FAT Commission Monthly from Affiliate Marketing.


]]> 0
How To Start A Profitable Poultry Farming Business In Nigeria Sat, 29 Jun 2019 07:01:55 +0000 How To Start A Profitable Poultry Farming Business In Nigeria Read More »


Hen, Chicken eggs and chickens eating food in farm

Are you planning to start your own poultry farm? If so, then you should enter the business well prepared by considering all of its aspects. Right from setting up some basic equipment to raising the birds and marketing your business, you have to take every step wisely.

Poultry farming is of different types such as duck rearing, rearing chicken, quails, turkey, emu, broiler, etc. However, the principles and practices underlying are the same. Below are the five basic steps you need to follow to start a profitable snail farming business in Nigeria.

Step 1 – Choose The Type Of Poultry Bird To Rear
Before you kickstart your poultry farming business venture, it is important to have a clear picture of what type of poultry breeds to farm (most importantly, poultry breeds that lay a lot of eggs). In Nigeria today, aside from locally grown chickens, there are two major breeds that are common among poultry farmers.

Broilers: Young males and Females raised for meat. They grow from a hatch weight of 40 g to a weight of approximately 1.5 to 2 kg within 6 weeks only.

Layers: Hens used for commercial egg production and then killed for meat. Layer chickens are raised from one day old. They start laying eggs at the age of 18-19 weeks and continue until they are 72-78 weeks of age.

Cockerels: Just like the broilers, cockerels are also for meat production and have a special market demand but then, its growth is very slow, unlike the broilers that grow very fast. Cockerels can survive in many environments.

Step 2 – Select A Suitable Farm Location/Site
Where your poultry farm is situated is very important for your business. To start poultry, you need a farm site. The size of the poultry farmland should be determined by the number of birds you want to rear. If you have enough land at your backyard and can’t afford to acquire a new site, its always better to start small. You can start with what you have but make it a priority to get a better farm as soon as you can afford it.

A good poultry farm site should be away from the chaos and hustle-bustle of the city. It should be calm and pollution free environment. The farm must have adequate, clean and fresh drinking water sources nearby. Also, the site must be free of poultry enemies and predators like foxes and leopards. The site must be easily accessible from main roads so as to ease the transportation of farm products when they are ready for sale.

Step 3 – Provide Good Housing And Shelter For The Birds
When it comes to poultry farming, housing is the next important factor after getting a farm site. A proper poultry housing is necessary for the protection and survival of your commercial poultry birds. The Housing system you choose totally depends on the poultry breeds and farming method. Housing design varies in accordance with various types of poultry raising methods.

The housing to be built should be spacious enough to permit free movement and running of the birds. shelters must be raised adequately to prevent the risk of flooding. It should be spacious enough to permit free movement and running of the birds. In addition, the shelter must be adequately ventilated and protected from sunlight.

Step 4 – Feeding and Medication OF The Poultry BIRDS
For commercial poultry production, good quality, highly nutritious food is a must. Quality and neat feeds keep the bird healthy always and very productive. The feed must be kept clean and dry always, as contaminated feed can infect poultry. Fresh quality and nutritious food is the key to success in poultry farming business. Your birds need not lack water. Lack of adequate water supply can impede their growth.

Proper medication and vaccination can prevent many poultry diseases. As a commercial poultry farmer, you need to have a veterinary doctor that can come run a check on your birds when the need arises. There are various routine medications and vaccinations that help towards the healthiness of your birds to keep them safe from viruses and bacterial infections, peradventure they catch an infectious disease.

Step 5 – Marketing and Sales of THE POULTRY Birds
Poultry farming is a profitable business and the desire of every poultry farmer is to make good sales after every harvest. So you need to pay attention to the marketing and sales aspect of your business. Do not be caught up in the operational aspect of your business so much that you ignore the sales aspect.

Nevertheless, the following ideas can help you in the marketing and sales of your chicken; taking your business online, selling to hotels and restaurants, advertising your products, employing marketers, home delivery, etc.

Cost of Starting A Poultry Farming Business
Many new businesses require a large capital outlay, which is not within reach of most business owners. A typical startup business also takes a long time to produce a return on your investment. By contrast, a small-scale poultry business has a relatively low start-up cost and rapid returns.

You can begin with as little as N50,000 (which basically to covers the cost of buying the day-old chicks and feeding them) and get a 100% return on your capital investment within six months. And because chicks take only 21 days to hatch, you can start generating an income just three weeks after starting. No other business can provide such a quick turnaround.

Commercial poultry farming in Nigeria has created and still creating a profitable business opportunity for Entrepreneurs and can provide a great employment source for job seekers. Most entrepreneurs prefer to produce day-old chicks and sell them to growers, as this option is easier and less risky. The choice, however, is up to you.

As a business owner, you need to get your business finances right from the onset and at the heart of these viable business opportunities in poultry farming are platforms, such as our online invoicing software that helps you keep proper track of your business revenues and expenses with ease.

]]> 2
9 new books that will make you smarter, wealthier and happier this summer, according to Amazon Fri, 28 Jun 2019 06:58:18 +0000 9 new books that will make you smarter, wealthier and happier this summer, according to Amazon Read More »


Amazon CEO Jeff BezosPhoto: Andrew Harrer/Bloomberg via Getty Images

Leave it to one of the world’s largest online booksellers to help curate your summer reading list. Earlier this week, Amazon released its list of Best Books of 2019 (So Far).

The entire list of books — all released this year between January and June — is pretty massive. But the nine must-reads below will help to elevate your finances, success and overall happiness in life (you’ll also end the summer feeling more motivated and resilient).

  1. “Raise Your Game: High-Performance Secrets From the Best of the Best”

By Alan Stein Jr. and Jon Sternfeld

Co-authors Alan Stein Jr. and Jon Sternfeld address three common problems faced by decision-makers today: Ineffective leadership, team dysfunction and low performance.

In “Raise Your Game,” Stein Jr. shares the effective strategies he spent 15 years developing to optimize the performance of NBA players. As it turns out, those strategies are just as effective when applied to the business world.

Today, Stein Jr. consults organizations such as Starbucks, Pepsi and American Express on how to improve employee productivity, focus and performance.

Kevin Durant, one of the athletes Stein Jr. coached, said, ”[Alan] played a huge role in my development on and off the court. His guidance helped me get to where I am today. This book is a must read.”

  1. “The 30-Day Money Cleanse: Take Control of Your Finances, Manage Your Spending and De-Stress Your Money for Good”

By Ashley Feinstein Gerstley

The title pretty much explains it all. But there’s a lot of good stuff here if you’re serious about getting your finances in order by taking on a month-long challenge.

Ashley Feinstein Gerstley graduated with a degree in finance from the Wharton School at the University of Pennsylvania and ended up getting a job as an investment banker. Despite her 10 years of experience in the financial industry, she often found herself stressed out about her own personal finances.

The realization inspired her to quit her job and be a certified money coach. Her new mission: To change the way society treats and talks (or rather doesn’t talk) about money. As a solution, she invented a 30-day system to help people get their finances in order.

“The 30-Day Money Cleanse” will teach you the basics of how and where to invest, how to break bad money habits and ultimately create a financial plan that fits your lifestyle.

  1. ”Maybe You Should Talk to Someone: A Therapist, Her Therapist and Our Lives Revealed ”

By Lori Gottlieb

Not only is Lori Gottlieb’s new book a New York Times best-seller, but it’s also being developed as a TV series with actress Eva Longoria on ABC, Deadline reports.

As a Los Angeles-based psychotherapist, Gottlieb draws from the stories of her patients (don’t worry, she says she got written permission to write about them and went to great lengths to disguise their identities) to help process her own pain and face the demons of her past.

“For those of you thinking: Self-help books are just not my jam — they aren’t mine, either. Trust me, my woo-woo detector is very sensitive. But this book is so much more expansive than that,” writes Erin Kodicek, an Amazon book review editor.

  1. “Reboot: Leadership and the Art of Growing Up”

By Jerry Colonna

Jerry Colonna, one of the startup world’s most in-demand leadership coaches, explains how readers can realize their potential, find meaning, build healthier relationships and hold themselves responsible for their choices.

In tech circles, Colonna is famous for empowering CEOs to take on their own mental health issues, which he also tries to do in the book by opening up about his early struggles with depression.

Psychologist and Wharton professor Adam Grant calls “Reboot” an “unusually raw and revealing exploration of how our leadership journeys are shaped by the defining moments of our childhood.”

  1. “Lifescale: How to Live a More Creative, Productive and Happy Life”

By Brian Solis

Be honest: Have you ever found yourself endlessly scrolling through your Instagram feed? If so, this one’s for you.

Brian Solis, a best-selling author, digital analyst and futurist, explores why we become so vulnerable to boredom that we end up surrendering ourselves to hours of Netflix or social media. It’s a habit that can lead to dangerous consequences, he warns.

“Each time we waste time by falling into rabbit holes of digital distractions, we’re paying an opportunity cost. And we’re not just losing time we could invest better elsewhere, we’re teaching ourselves that it’s okay to waste time,” he writes in the book. “Meanwhile, our distraction is eroding our productivity and undermining our mental health and well-being.”

Solis provides readers with deep insight and alternatives to get rid of an awful habit that ultimately leads to stress, anxiety, loneliness, low self-esteem and depression.

  1. ”Formation: A Woman’s Memoir of Stepping Out of Line ”

By Ryan Leigh Dostie

Novelist and Iraq veteran Ryan Leigh Dostie describes the brutal, eviscerating five years she spent in the male-dominated U.S. Army, where she struggled with PTSD and skeptical commanders. At the same time, she had to face the challenges of an unexpected war.

“Formation” is a powerful and honest account of one woman’s inspiring journey to proving her resilience and worth to disdaining comrades in an unforgettably chaotic environment.

“True life rarely hews to a predicable narrative structure, and Dostie refuses to perpetuate that myth, penning a memoir that inspires, terrifies, enrages, and prompts triumphant fist-pumping all at once,” writes Adrian Liang, a book review editor at Amazon.

  1. “Company of One: Why Staying Small Is the Next Big Thing for Business”

By Paul Jarvis

Freelance designer Paul Jarvis, best known for his creative work with big companies like Yahoo, Microsoft and Mercedes-Benz, makes a strong case against the idea that bigger is better.

In “Company of One,” he gives readers a behind-the-scenes look at how he makes a six-figure income working for himself out of his small home on an island off of Vancouver. With no plans to expand the business beyond himself, Jarvis explains how leaving a high-pressure corporate world led him to a happier, more successful and productive life.

If you’re tired of blindly chases success defined by someone else — and who isn’t? — allow Jarvis to provide you with invaluable insights on how to prioritize a rich life over riches and practice self-reliance, creativity and joy to your work.

  1. “Range: Why Generalists Triumph in a Specialized World”

By David Epstein

After examining the world’s leading entrepreneurs, athletes, artists and inventors, investigative reporter David Epstein uncovers an unlikely pattern: Generalists (a.k.a. those who often find their path late and juggle multiple interests) have an easier time mastering the skills required to succeed in today’s world, compared to their more specialized peers.

Generalists, according to Epstein, are more creative and agile. As a result, they’re more likely to outperform their more specialized peers who tend to be more siloed in their expertise.

If you’ve yet to nail down your “niche,” this book can be an encouraging revelation. Amanda Ripley, author of “The Smartest Kids in the World,” calls Epstein’s book a “21st century survival guide” that is “full of hope.”

“I want to give ‘Range’ to any kid who is being forced to take violin lessons — but really wants to learn the drums; to any programmer who secretly dreams of becoming a psychologist; to everyone who wants humans to thrive in an age of robots, ” she says.

]]> 0
Self-made billionaires like Warren Buffett and Elon Musk prove if you don’t make time for these 6 little things every day, you’ll never be successful Thu, 27 Jun 2019 11:54:10 +0000 Self-made billionaires like Warren Buffett and Elon Musk prove if you don’t make time for these 6 little things every day, you’ll never be successful Read More »


Success isn’t easy — and it certainly doesn’t happen overnight, but there are little things you can do every day to ensuring that you achieve your professional goals. The world’s most legendary leaders, from Elon Musk and Oprah Winfrey to CEOs at Google and Facebook, all view success as a work in progress.

They key is to stay patient and committed. Here are six things you need to do on a daily basis if you want to be successful in life:

1.Read a book that isn’t directly related to your career
Reading is one of the easiest ways to experience life from another perspective and develop the empathy required to be an effective leader. But it’s important to expand your knowledge beyond your expertise.

There’s a reason why Elon Musk includes works of science fiction and biographies as some of the essentials on his reading list. “I was raised by books. Books, and then my parents,” Musk said in an interview with Rolling Stone.

2. Get sweaty
No, we’re not talking about going to the sauna or doing hot yoga.

Developing the courage to do something outside of your comfort zone is a sign that you’re leveling up. Otherwise, you won’t get very far in life. If you hate public speaking, be the first to speak at your next team meeting. Although you might get so nervous that you end up with sweat stains beneath your armpit sleeves, just do it anyway. It’ll get easier.

Mark Zuckerberg spent years learning Mandarin. And guess what? He did a pretty good job mastering it. Fear and growth cannot exist in the same space. One has to leave in order for the other to flourish.

3. Exercise
In his five-year study of rich people, author Tom Corley found that exercising was something they all had in common. “Those who have forged the habit of exercising aerobically have tremendous competitive advantages over those who don’t,” he wrote in his blog. Those advantages include higher IQ (intelligence quotient), willpower, confidence and up to 20 percent more energy.

A number of self-made billionaires, including Oprah Winfrey, Sheryl Sanberg and Richard Branson, incorporate exercise into their daily routines. Research even found that small amounts of daily exercise can significantly help to extend your life.Give back
The myth that the lone hero succeeded because they managed to pull themselves up by the bootstraps is just that — a myth. Truly successful people understand the importance of giving back, especially to those in need.

4. Keep Giving

In 2010, Bill and Melinda Gates and Warren Buffett started the Giving Pledge, a commitment by wealthy individuals and families to give away more than half their fortune to causes like poverty alleviation and global health.

But it doesn’t have to be massive amounts of money. It can be as simple as offering to help an overworked colleague or an elderly person with their grocery bags. If you’re too busy to give back or return a favor, then you’re too busy to succeed.Take a moment to remember your competition
Michael Jordan once said, “I play to win, whether during practice or a real game. And I will not let anything get in the way of me and my competitive enthusiasm to win.” The professional basketball player went from getting cut from his high school basketball team all the way to six championships and creating one of the most valuable athletic brands in history.

5. Forgive Quickly

I will not let anything get in the way of me and my competitive enthusiasm to win. Michael Jordan

Failing to forgive and holding grudges can weigh you down, but acknowledging your competition and doubters (a.k.a. the haters) can be a powerful form of motivation. It pushes you to do everything in your power to succeed and prove them wrong.

6. Get outside and think
Everyone knows we all spend way too much time on our phones (what’s new, millennials?), but what we don’t talk about is what so many of us fail to do: Drop the devices, get outside, walk and just think.

A study from the American Psychology Association found that outdoor walks can increase creativity and improve problem-solving skills. “When there is a premium on generating new ideas in the workday, it should be beneficial to incorporate walks,” the researchers wrote.

Mark Zuckerberg, Richard Branson and CEOs at Google and LinkedIn also love holding their meetings on foot because it helps with brainstorming new concepts. “I find it to be a much quicker way of getting down to business, making a decision and sealing the deal,” Branson wrote in his blog. “Plus, it’s a great way to fit in a bit of exercise and stay focused on a busy day.”


]]> 0
4 Reasons To Make Content Marketing Your #1 Marketing Priority Wed, 26 Jun 2019 18:36:31 +0000 4 Reasons To Make Content Marketing Your #1 Marketing Priority Read More »


Unless you’ve been living under a rock for the past few years, it won’t have escaped your notice that content marketing is very much a hot topic these days. Every decent business today is reaping the rewards of a solid content marketing strategy.

Content marketing for small business basically means creating and sharing free valuable information to attract and convert prospects into customers, and customers into repeat buyers. Content marketing is the gap between what brands produce or offer and what customers are searching for.

Content marketing works (especially for online small business)! Here are 4 important reasons why you should prioritize content marketing over any other forms of marketing for your small business.

  1. It’s great for your SEO
    Content marketing is one of the most important drivers when it comes to your site’s search engine ranking. Google releases dozens of updates every year, updating and tweaking its algorithms to change the way queries are fulfilled. But year in, year out, one factor stays the same when it comes to boosting your SEO: great content.

By sharing high-quality content on a regular basis on your blog, you are letting search engines know that you are always delivering new content to your audience. In their eyes, this makes your website valuable, and value is the lifeblood of your SEO.

And remember to keyword research your pieces. By identifying what your audience is searching for, you can create content that addresses those queries. This will show search engines that you have the answers, which in turn will enhance your SEO results.

Takeaway tip: create an editorial calendar to plan your content schedule for the year ahead. And use keyword research tools to find out what questions your target audience are asking — then answer them!

  1. It creates a powerful bond with your readers
    Your website’s blog is where you can share your deep knowledge about your niche, whether it’s beauty tips or fitness advice. By creating content that is authoritative, well-informed, and genuinely useful, you can position your site as a vital resource for your readers.

When you share this kind of valuable content on a regular basis, you’ll create a strong bond with your audience, boosting their trust in you. They’ll know that when they visit your site, they will benefit directly from your knowledge and advice.

This, in turn, builds an audience of engaged readers who will return to your site again and again — a powerful achievement that will continue to benefit you and your website well into the future.

Takeaway tip: deliver actionable advice in your content that your audience can take away and benefit from. Understand your readers, identify their pain points, and then help them through your content.

  1. Anyone can do it
    Think you need to be a tip-top content specialist to deliver tip-top content? Think again. Perhaps the best thing about content marketing (and a good reason why you’ve got no excuse to not prioritize it) is its low barriers to entry — anyone can do it. If you’ve got an internet connection, you’re all set.

The only prerequisite you really need is a passion for what you’re doing. Maybe it’s street style, maybe it’s your art, maybe it’s fitness — if you have a love for your niche, then you’re ready to create great content.

Your passion provides you with a deep knowledge of your niche, and you can share that easily through your content. If you’re not feeling confident in your writing, use an online resource such as Hemingway App to improve your grammar.

And don’t be afraid to lean on visuals to support your content either.

Photos and graphics are a great addition to bolster your content, making it more engaging to the reader (and saving you time and effort into the bargain). Quickly create graphics with an online tool or use some royalty-free images to jazz up your content. It’s quick and easy, and makes content creation possible for anyone, regardless of their skills or experience.

Takeaway tip: don’t be put off content marketing by a perceived lack of ability. If you’re passionate enough about something to running your own website about it, share that passion through your content.

  1. It’s the gift that keeps on giving
    Content marketing isn’t just about firing off a post and letting it fester away on your blog for you to forget about it. A solid content marketing strategy spreads the love across multiple marketing channels to really get the most out of it.

You’ve put the time and effort into creating a sparkling blog post that is both valuable and actionable, so take it further by repurposing it. Share it on your social networks and invite your followers to engage, comment, and share it again if they found it interesting or useful.

This doesn’t just provide your content with greater visibility, but it also gets your website’s name out there too. And ditto for your email marketing too — keep your readers in the loop by delivering the latest blog posts straight to their inbox.

Takeaway tip: to really get the most from your blog, build a simple email newsletter that reuses old pieces of content. For example, an end-of-year roundup of the most popular posts from that year. Other ideas include reusing popular seasonal content, or top performing pieces from special events such as Black Friday/Cyber Monday. Curating content is a great way to add value in no time at all.

The importance of content marketing doesn’t look set to go away anytime soon. Google can release more updates, but the content will still remain king. If you haven’t implemented a strong content marketing strategy for your website today, there’s no better time than today.


]]> 0
How To Market Your Nigerian Business On LinkedIn (2019) Wed, 26 Jun 2019 11:34:34 +0000 How To Market Your Nigerian Business On LinkedIn (2019) Read More »


Basic RGB

LinkedIn isn’t just for professionals and job seekers, it is the best marketplace for Business-to-Business (B2B) sales transactions. Even though millions of professionals use LinkedIn every day to grow their networks and careers, you can also use LinkedIn to grow your business.

As of early 2019, LinkedIn has over 576+ million users with about 40 percent daily active users. With this level of professional engagement, LinkedIn is a social network your business cannot afford to ignore.

In this post, we will be exploring three (3) great tips on how small businesses in Nigeria can leverage the power in LinkedIn’s audience for growth and sales lead. This tips have proved to work overs years and are still very much effective and applicable to Nigeria businesses.

  1. Setup A LinkedIn company page for your business
    A Company Page helps LinkedIn members learn about your business, your brand, and what services your business offers. Company Pages are also a great way to establish industry expertise by sharing content that is attractive to your target audience.

LinkedIn company pages let you provide value to your audience while giving them the chance to engage with your business, effectively establishing your credibility as a trusted resource. While setting up your company page, it is important to write a compelling summary of what your business is all about and also include all necessary business details such as website and office address.

  1. Connect & network with potential customers
    At its core, LinkedIn is a professional social network. It’s all about career development, professional connections, industry discussions and other types of business-related activities. It’s not like other social media marketing platforms, such as Facebook, Twitter or Instagram; there, businesses have direct access to consumers that they can easily market to with status updates, images and other casual posts.

Using LinkedIn for business is all about the network you build and the connections you make—think, for example, about vendors, the people you work with, and the people you meet at events. With LinkedIn’s advanced search capabilities, it’s not only about who you know, but it’s also about who they know. You can leverage existing relationships to build new ones and grow your network.

  1. Engage & promote your business on LinkedIn groups
    LinkedIn Groups provide a place for professionals to network, share content and ideas, recruit talent and look for work, and establish industry expertise. One vital tip for small business owners is to join LinkedIn groups that are relevant to their target demographic. Not only is this a great way to “listen in” on what your audience is talking about, but there may also be times for small business owners to interact or offer their advice.

More importantly, you can message the members of groups you are in, even if you aren’t connected. LinkedIn InMail adds up quickly, so this is a great way to save money when building relationships with potential clients. Below are the most popular LinkedIn groups for businesses in Nigeria;

Nigeria Business Communities.
Nigeria Business Network.
Lagos Business Network | Nigeria | West Africa.
Abuja Business Network – Nigeria | West Africa.
Nigeria B2B Sales, Lead Generation and Marketing Network.
To find a group with interests that align with your business goals, use the search feature at the top of your LinkedIn homepage or check out LinkedIn’s suggestions of Groups you may like.

While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its influence when it comes to B2B marketing. Whether you want to generate leads, build brand awareness, or establish strategic partnerships, LinkedIn can connect your brand with more than 500 million professionals across the globe.

Understand that LinkedIn is a social network for professionals to connect with other professionals. A business owner can, and should, connect with prospects, strategic partners, referral partners, and other business owners. And once those connections are made, the business owner can decide how to nurture specific connections to grow the relationship.


]]> 0
Why this millionaire investor eats five cans of sardines every day Wed, 26 Jun 2019 11:26:04 +0000 Why this millionaire investor eats five cans of sardines every day Read More »


Venture capitalist and entrepreneur Craig Cooper has some interesting life hacks up his sleeve.

He says his body automatically goes to sleep every night at 10:24 p.m., he’s an exercise rat who never works out in an actual gym, and he takes 22-minute naps in the afternoon to boost his productivity.

If that weren’t enough, the millionaire co-founder of telecommunications company Boost Mobile (USA) also hacks his diet: He eats five cans of sardines every day to maintain his health and energy.

“Sardines are the No. 1 superfood for guys,” said Cooper, who co-hosts CNBC’s reality pitch series “Adventure Capitalists. ” “They’re a powerhouse of nutrition, so I’m kind of an evangelist for sardines amongst everyone I meet.”

Indeed, the silver-scaled fish in a can are dense with nutrients. One serving of the oily pilchards packs as much as 17 grams of protein and 50 percent of your recommended daily calcium intake for just 90 to 150 calories. Whether in oil or in water, they also are laden with omega-3 fatty acids (61 percent), which are good for lowering cholesterol levels and preventing blood clotting, and vitamin B12 (338 percent), known for assisting in red blood cell formation.

Cooper said that on the set of “Adventure Capitalists,” where entrepreneurs pitch their adventure sport products to investors, he became known as “Sardine” among the production staff. “Not the best nickname, but it stuck.”

While a bit unusual, he says his daily sardine habit works. When his blood and nutrition profile was taken by the head nutritionist for Red Bull, who also supervises big-name professional athletes, he said Cooper had the best omega-3 profile of anyone he’d ever tested, according to the investor.

CNBC: Craig Cooper, entrepreneur
“As a 53-year-old, I need all the potassium, omega 3s, calcium and protein that I can get,” says Craig Cooper.Source: CNBC
Cooper relies on health and wellness to maintain his packed schedule. He runs a digital media company, CooperativeHealth, and published the book “Your New Prime” last year.

The 53-year-old said his best decades have been his 40s and 50s, and he hopes to inspire other men to reach for peak performance later in life.

“I’m trying to promote to other guys that your 50s and beyond are a time of opportunity,” he said. “You can be stronger and healthier and just as active as you were in your 30s and early 40s.”


]]> 0
Top 5 richest Yahoo boys in Nigeria Tue, 25 Jun 2019 11:44:14 +0000 Top 5 richest Yahoo boys in Nigeria Read More »


Who is a Yahoo boy?

Initially, the term Yahoo boy was connected with fraudsters who make money through dishonest means on the internet. There several proven crooked schemes such people use while striving for immense wealth. As for the people on this list, they cannot be said to be directly involved in internet fraud, they however live the lavish lifestyle of typical Yahoo boys. For example, in most cases, their sources of income are unknown. They also behave quite boldly, prove their social status in the online space and sometimes neglect the moral norms typical for ordinary Nigerian citizens.

  1. Hushpuppi is incredibly popular and very rich; he does not hesitate to show off on his Instagram page and other social networks. News about him constantly appear on the most popular Nigerian blogs. Hushpuppi is always in the spotlight. He once revealed that he was born into a poor family and earned all his money on his own after he went to Malaysia where he has lived for 4 years. A lot of celebrities could easily envy his huge audience on Instagram. This guy does not stay inactive and often participates in aggravated disputes with other stars such as Davido, Ice Prince, Phyno and Kcee.
  2. Shy Boss This rich guy has over 180,000 fans on social media; he seems to know how to make money. Despite the fact that he calls himself “Shy Boss”, he does not hide his expensive accessories and clothes. In fact, he openly boasts of all the things he has, which brings him a lot of admiration and envy. This explains why he calls himself a “boss”.
  3. Mompha This famous businessman from Lagos often posts photos of himself holding a lot of money on Instagram. Unlike other big guys, he does not only boast of his wealth but also gives advice to his followers on how to succeed in the business sphere. He inspires them to painstakingly work hard so that they can also enjoy a luxurious life. Mompha runs his own business in Lagos. His enterprise is called Mompha De Change and is the main source of his wealth.
  4. Baddy Oosha This wealthy guy whose real name is Badmus Akeem currently lives in Malaysia, but his native land is Nigeria. He has worked as an actor with the likes of Toyin Abraham in the past; he is also associated with the musical works of some popular celebrities like Lil Kesh, 9ice and Olamide.
  5. King Jide King Jide aka ‘Mayor of Cape town’ lives in South Africa. His wealth and charisma have helped him gain a huge number of fans. One of the most unforgettable stunts he has pulled was spending N5m on 30 Ace of Spades and 1 Dom Perignon. Nobody knows exactly how he makes his money, but they certainly know what he spends it on from the photos he shares.

It is possible that there are way richer people in Nigeria who prefer to keep their wealth and leading businesses a secret, however, these 5 guys on our list do not hide anything from their fans and sincerely share the details of their lives on social networks. Sometimes their actions seem extravagant and even lead to scandals, but they still have a large number of fans who love them with all their hearts.


]]> 0